We collect your personal information like name, birth date, address to verify your identity, store your details, administer your participation in referral programmes, to resolve your problems and to deliver products to you. We need your email address to contact you via email regarding product launches, updates and change of policies and new opportunities. We need the IP address of your device, your prior purchase behaviour to prevent any fraud during purchase, to carry out market research, improve Site and communication. We need your title, telephone number and personal information to answer your queries whenever needed. We need your bank, PayPal/credit/debit card details for accepting orders and taking payments, manage refunds, obtain feedback and for news and promotions.